Clean Up

Save up to £400

100% renewable electricity

100% carbon offset gas

Zero markup on the energy you use

Prices in the wholesale market remain higher than expected. It's likely that we'll need to increase our Members' rate in the near future.

Pay less when you switch to renewables. You win. The planet wins. And with one tariff for all Members, you'll always be on our best rate. Pay a low monthly Membership fee and get 100% renewable electricity and 100% carbon offset gas at our Members' rate. It's a pass through rate, based on wholesale energy rates - so you pay what we pay. There's zero markup.

Refreshing. Simple. Affordable.

Membership fee.

This is the standing charge. It's the daily rate calculated and charged in 12 equal monthly installments each year.

It covers:

Your meter maintenance

Our people costs

Operating and systems costs

Our low profit margin


We'll tell you in advance if we change it. There's no exit fee. Stay because you want to. You're free to go any time you don't.

Members' rate.

This is the per kilowatt (kWh) unit rate. It's a pass through rate, based on wholesale costs, which means you pay what we pay for your energy. There's zero markup.

It covers:

The wholesale cost of your energy and transporting it to your home

Renewable certification (REGOs)

Carbon offsets

Government levies

Settlement fees


It's a variable rate that can go down as well as up. We'll tell you in advance when it changes. There's no fixed term and no exit fees.

That's it. You pay what we pay. In fact, there’s no reason to ever switch again. Why go anywhere else?

Your monthly payments.

We spread your forecast annual spend across 12 Direct Debit monthly payments. We collect a little less in summer than in winter to match your energy use. Easy. Convenient.

Tap the mapSee what you'll savePure Planet Members get access to wholesale rates. There's no mark-up on the energy you use. So you'll pay less than power that pollutes.

Switch and save

We don't have a call centre - no hanging on the line. Join Britain's first app only energy supplier. Save time with a digital service that's always at your fingertips. Cut your bills and your carbon footprint with our renewable energy. So pick up your mobile, download our app, and switch on.

Run your energy account on your smartphone or tablet

24/7 digital assistant with a team on hand to help

See our Community for the latest news and views

Everything you need is in our app

To run your account, download our app to your smartphone or tablet. We don’t have a desktop or laptop version. Your device needs to be running a minimum of iOS 9 or Android 5 (lollipop).

For help, tap WattBot. There's no call centre - so no stuck on hold music

Tap Help to connect to WattBot, your 24/7 digital assistant. And if he can't help a Pure Planet person is on hand to help.

See our community for the latest news and views

Search our knowledge hub, share feedback, ask a question, and join the discussions on the campaigns we care about. Drop in, have a look around and connect with other members.

Visit our community >

Your switch explained

Download our app

Sign up

Then sit back


We start work on your switch

And we tell your old supplier you're leaving (so you don't need to).

Day 1

We'll email everything you need to know

Your Welcome Pack shows the date we'll start supplying your home, your tariff and payments.

Day 12

Open the app and send your first meter reading

We pass it across to your old supplier so they can work out your final bill. This will take them around six weeks.

Day 17

We start powering your home and collect your first payment

We charge up front because we buy your energy in advance. If your old supplier collects payment in arrears, you might make two payments this month - one to your old supplier for the energy you've already used and the other to us for the energy you'll use in the month ahead. Please contact your old supplier if you'd like them to stop taking payments.

Day 18

Your home's powered by renewable energy. Tell your friends

Go to: my rewards and send your share code. When a friend joins, we'll give you both a £25 reward

Day 19

Now you can change your monthly payment date

Go to: payments and tariff > change payment date to choose your preferred day.

6-8 weeks

You'll receive your final bill from your old supplier

And they'll send any refund due or collect any payment owing.

Our energy

No fracking. No coal. No nukes

A quarter of Britain's power comes from renewable sources today. We want that to be 100%.

Hydropower is 10 times more productive than oil-fired power stations.

Wind energy has the potential to generate 20 times more power than the world needs.

Sunlight delivers 20,000 times the power that’s needed to supply the whole world.

All our power is backed by REGOs. All our carbon offset gas is backed by CERs giving you peace of mind.

You save money with each of our energy sources.

You are cutting your carbon footprint.

That’s good for you and the planet.

100% renewable electricity

The Renewable Energy Guarantees of Origin (REGO) scheme provides transparency to consumers about the proportion of electricity that suppliers source from renewable generation. One REGO certificate is issued per megawatt hour (MWh) of eligible renewable output. All our electricity has REGO certification, so you can be confident that all the power we purchase on your behalf is renewably sourced.

Wind, sun and water are all low carbon ways of producing energy. We never source from shale or fracking. And no nuclear. We want a planet for the next generation too.

100% carbon offset natural gas

Carbon is an essential element of our planet. However, when fuel such as gas is burned it creates carbon dioxide (CO2) that harms the atmosphere and contributes to global warming.

While we work towards a renewable-only electric future, we offset the carbon generated when you use gas by buying Certified Emissions Reductions (CERs) on your behalf.

CERs Certified Emission Reductions are UN Clean Development Mechanism certified. They commit to reducing overall emissions and increase sustainability. You can read more about them here.

The typical household using gas generates nearly four tonnes of CO2 each year. That's almost enough to fill a hot air balloon. So let’s make it better. Go carbon offset. Choose Pure Planet for completely carbon offset gas. It's energy which is better for you and the world.

The more people choose renewable power, the more renewables will be built to meet demand.

Cleaner. Brighter. Forever.

About our business

Pure Planet has been created to build a better world, sustainably.

We’re a for–purpose, for–profit business. We believe in using business to do good, for our customers, for wider society, our environment and, of course, for our team.

We’re motivated by a triple bottom line: people, planet, as well as profit.

We are founded by friends, who have worked together for years, who decided to create a new kind of company - one with a mission beyond itself.

We created a brand which reflects our ambition - Pure Planet.

There’s no reason that we should accept anything less than a healthy world in which we can all thrive. We only have one planet. It's an easy mistake to think it has limitless resources - it doesn’t. It isn’t a dumping ground for our pollution either. There is no throwing rubbish away, if you think about it.

It’s the same with energy. We all need it. We all use it all of the time. But now, with more advanced renewable technologies and cheaper infrastructure prices, there is no reason not to choose cleaner, climate change-friendly, renewable sources.

So, we reflected: what do we want? The answer was simple: a Pure Planet. So that became our goal, our hope, our brand.

  • UN Global Compact - We support the UN's sustainable development goals.
  • Living Wage - we are committed to our employees.
  • Low Carbon South West - we've built our business for low carbon in the world.
  • Disability confident - we want to recruit and retain disabled people and people with health conditions for their skills and talent.
  • Energy Switch Guarantee - we guarantee to switch in less than 23 days - in fact, we aim for 17.

The Press on Pure Planet

We support


Terms and conditions apply. £400 saving is versus the average annual cost of the Big 6‘s standard variable tariffs (SVTs) for high users in the London region compared to Pure Planet’s 100% Green tariff including Membership and VAT. The average saving of a high user on Pure Planet vs the average annual cost of the Big 6 SVTs is £462. The Big 6 are British Gas, SSE, Scottish Power, EDF, E.ON, npower. High users as defined by Ofgem consume 4,600kWh electricity and 17,000kWh gas per household per year. Prices correct as at 1 October 2018. Source Energy Helpline.