Smarter, greener energy

Power your home with 100% renewable electricity and carbon offset gas
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two which? logos for best recommended provider 2021 and 2020


We've over 15,000 5 star reviews on Trustpilot, and we're a Which? recommended provider 2021 — for the second year running

Trust pilot rating
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We don’t make profit on the energy you use
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100% renewable electricity and 100% carbon offset gas
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Complete your switch in 17 days — the fastest in the industry


100% renewable electricity 100% carbon offset gas

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Our renewable electricity is from the sun and wind, and it’s better for the planet than power that pollutes. All our gas is carbon offset at no additional cost, investing in sustainable projects all over the world.

We believe in a clear, clean future. No fossils, no nukes, no fracking. We only source our electricity from sun, wind and water. Last year (April 2019 — March 2020), our electricity mix was 89% wind, 11% sun (and a tiny little bit of hydro).

Learn more about our energy

Our green tariffs

Zero markup

Fair, transparent pricing with Zero Markup. Choose the tariff that suits you best. Our fixed tariff offers more peace of mind, and our variable more flexibility. We’ve designed our tariffs around you.

Fixed tariff

Best for peace of mind

Lock in the price of your unit rates and Membership fee (standing charge) — we guarantee no price rises for the whole of your contract. Peace of mind, no worries — whatever happens. As we buy your energy up front, there’s early exit fees on our fixed tariff.

  • Unit rates fixed
  • No price rises, no surprises
  • Early exit fee

Variable tariff

Best for flexibility

Choose a variable tariff if you want freedom and flexibility. No fixed contract or exit fees — you're in control. We'll protect your unit rates for two months. After that, your unit rates can change. We'll always give you at least 14 days notice of an increase.

  • No exit fees
  • No fixed contracts
  • Price protection for two months
Learn more about our tariffs

Get a quote

See what you'll save in 30 seconds

Give us your exact usage or take a best guess.


100% Smart

We're installing second generation Smart meters in thousands of our Members' homes. Smart meters make it easier for you to manage your energy — no more meter readings and accurate bills every time.

Smart meters also unlock a smarter network — supporting the UK to reach its Net Zero carbon emission goal, and helping the national grid save an estimated £650m of wasted energy.

Read more about Smart meters
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We love EVs

Got an electric car? Or bike, or scooter? Great. Power it with clean, green renewable energy for zero emission driving. Charge without being overcharged — whenever you like, day or night.

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Boiler and home care

We're partnered with Hometree

Rest easy with boiler, heating and home care from Pure Planet with Hometree. Quick and easy service. No unexpected costs. Annual boiler service included.

Find out more
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Sustainability made smart and simple

An award-winning app that’s good for you and the planet

Manage your account, get closer to the energy you’re using at home and see your car’s carbon impact – the Pure Planet app helps you take simple steps towards a cheaper, greener, smarter life.

See how the app can help you
Home tree boiler


We’re on a mission, together

We’re motivated by a triple bottom line: people, planet, as well as profit.

Energy is fundamental to our lives. We all need it. We all use it. Pure Planet was founded by friends who wanted to offer green energy for less than brown, polluting power. We use smart technology and a shared community to make being sustainable the easy choice. If renewable is a sacrifice, we’ll all lose.

Pure Planet is based in the UNESCO world heritage site of Bath.

We’re a private, independent company. bp holds a minority shareholding of just under 24%. As one of the largest energy brokers in the world, bp buys all the renewable electricity and carbon offset gas on behalf of our Members.