How Pure Planet was born in a bar on Earth Day

Thursday, 22 April 20216 minute read
Pure Planet

Well, to be a bit more accurate, Pure Planet was conceived in a bar on Earth Day. Here’s how it happened, way back in 2015.

Photo by Kyle Glenn on Unsplash

A group of friends were chatting about their futures. I was one of them. We’d been thinking of launching a new business in telecommunications (where we’d spent most of our careers – at Virgin, Orange, and EE), but there in the newspaper lying on the table beside us was a story about Earth Day.

We flicked through it. Earth Day – how we all can and should help the planet.

I’d been getting more involved in sustainability, and Andrew (now our CEO) had grown less interested in telecommunications and was much more into energy. Chris (now our CFO) had been working on a project analysing smart grids – the combination of power and telecommunications networks.

And there it was, as clear as day, an idea for a new business: a renewable energy business.

We got excited; our chat animated. It was our light bulb moment… almost literally.

We thought some of our digital skills from the mobile world would be useful; we’d launched and run consumer-facing businesses before; and we knew the future had to be greener – and climate change was getting to be an ever-bigger problem.

That afternoon (we were drinking tea and coffee, honest) we sketched out the idea that became Pure Planet.

Back then, renewable energy wasn’t as plentiful as it now is. Few suppliers had green tariffs, and those that did were very expensive.

What if… we could offer fresh, green renewables for much less cost than polluting, planet-damaging alternatives?

Choose Pure Planet and get both cheaper and cleaner renewable energy. It was a double no-brainer. And the rest, as they say, is details, details, details.

It took a little longer to pull the actual business together, of course. We secured funding the following year, and launched our sustainable, for-good, for-purpose, for-profit company for you in 2017.

And we have Earth Day to thank not just for the inspiration back then but every day since.

Each day, our now 170+ strong team at Pure Planet in Bath works to make green energy more affordable, for more people, right throughout the country. We want to see Britain powered entirely by renewables.

And to help people get to Net Zero we want to make energy far more engaging than it has been in the past through our digital service, our award-winning app, and the other energy and EV services you’ll find on our website now and in the future. We have some amazing things being developed which we’re excited to share with you in the coming months.

How to get involved in Earth Day 2021


So, how can you participate in this Earth Day, on its 51st anniversary?

Take a look at this conversation Pure Planet was fortunate to have with Tia Nelson.

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Tia was there at the very first Earth Day, and explains why her politician father Gaylord Nelson founded it, and how she’s helped build on his legacy. Earth Day was intended as an environmental teach-in but became the largest political protest ever with more than 20 million people participating on that first Earth Day in 1970 in America.

22 April 1970. The first Earth Day!

Now it’s the biggest environmental activist movement anywhere – because it's everywhere, and is celebrated in more than 190 countries and by more than one billion people around the world.

Even US President Joe Biden is using Earth Day to convene a virtual summit of the 40 world leaders whose countries are responsible for 80% of global emissions. And you can watch it live on the internet.

Spend some time on the Earth Day website. You’ll find loads you can do to help combat climate change. There are online broadcasts on everything earth-saving. There’s a youth section, so you can get your kids involved – Greta will be appearing there.

There are stacks of videos, ideas and resources.

There’s a map where you can see covid-safe activities and events that are near you, too.

Above all, do something. We can all do something not just on this symbolic, one day of the year, but throughout the year.

  • Use your vote to support politicians that are serious about climate change and the environment
  • Be a conscious consumer
  • Influence your family, friends, and work colleagues
  • Learn why getting to Net Zero is so crucial for the future of our species. Carbon Brief is an excellent go-to free site for the latest on climate change

As Earth Day’s organisers say: “We must restore our Earth not just because we care about the natural world, but because we live on it. Every one of us needs a healthy Earth to support our jobs, livelihoods, health and survival, and happiness. A healthy planet is not an option — it is a necessity.”

If you’re a Member of Pure Planet, thanks so much, it’s a great start in reducing your carbon footprint. Together, our Members have saved or offset over 1.5 million tonnes of CO2 from our atmosphere since we launched – as well as quite a few pounds.

If you’re not a Member yet, please join us. Choose renewable electricity and carbon offset gas for your home. It takes only seconds to switch.

And the next time you go to a bar (covid willing) raise a glass – or a cup of tea – to Earth Day. You might be surprised where it leads...

By Steven Day, Co-founder, Pure Planet

Make one small change today to celebrate Earth Day and refer a friend to Pure Planet. We’ve doubled our reward to £50 each – so you and your friend can save the planet, and money too. To refer a friend head to the app or log in to your account and hit ‘Refer a friend’.