Launching Zero Hero

Wednesday, 18 September 20193 minute read
Pure Planet

Today, we at Pure Planet are launching our Zero Hero campaign.

We’re celebrating everyone who’s making a difference in helping the world reach Net Zero carbon emissions, the everyday people who are making a positive difference, the people who are helping us all live better by tackling climate change.

These are important people. They’re our Zero Heroes.

You’re one of them. If you’re a Member of Pure Planet, you’ve already made a big step towards Net Zero — you’ve cut your carbon footprint by switching to renewable electricity and carbon offset gas. You’re a Zero Hero. Thank you!

And it was easy, wasn’t it? Choosing renewables to power your home was quick, simple and painless. And, on average, it saves around 3.7 tonnes of carbon dioxide gas from entering our earth’s atmosphere for every year you’re a Member of Pure Planet.

But knowing what you can do next can be a challenge. How else can you cut your carbon footprint? What more can you do to help make a difference?

That’s why today we’re launching Zero Hero. We want to inspire people to do even more: Like telling others about renewable energy, switching to a bike or electric car, or carbon offsetting your flights, consuming less, and reusing more.

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Heroes come in all shapes, sizes, and guises. We’ll be sharing news from our Heroes, helping our planet and its ecosystem. Whether it’s climate messengers Sir David Attenborough and Greta Thunburg, or clean, sustainable pioneers making cleaner and greener products better, like the Fully Charged show, Patagonia, and Who Gives a Crap — and so many others. We’ll celebrate them.

Plus we want to showcase friends of yours who’re doing great things. Like Jonathan, from, who’s built a fashion store dedicated to sustainable clothing. And our colleague Al who’s canoed to our office to avoid burning carbon on his commute to work.

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Earn rewards by recruiting more Zero Heroes. As well as saving money with our zero markup, 100% renewable electricity and 100% carbon offset gas, recruiting friends to Pure Planet earns you both £25 each.

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We’ll be sending a newsletter each month with our latest Zero Heroes, actions, and tips for living cleaner, greener and cheaper.

If you haven’t already, join us. Be a Zero Hero. And get others to be a Zero Hero too. Our planet needs you.

If you’re a Pure Planet Member, and haven’t already — opt in to our newsletter by logging in, tapping Account and updating your contact preferences.