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The Pure Planet People & Power Report 2020

Thursday, 19 November 20204 minute read
Steven
Co-founder
Pure Planet
Sustainability

Three quarters of Britons are now green-thinking but only half are green-doing: Introducing our national report on sustainability attitudes.

  • The Pure Planet People & Power Report 2020 reveals the reality of people reducing their carbon footprint fails to match their intentions
  • More than three quarters (78%) of people are committed to reducing their environmental impact wherever possible
  • 8 out of 10 admit they can do more — and 17% say they’ve taken no action at all
  • Three quarters of people (78%) agree we all have a responsibility to tackle climate change, yet only 56% say they regularly take steps to be sustainable

About the Report

Today, we launch our fourth annual Pure Planet People & Power Report 2020. This is a nationally representative survey to learn more about people’s attitudes towards sustainability in 21st century Britain. 2020 has been a year like no other. But it’s also given us a unique opportunity to put sustainability at the heart of our recovery from the pandemic, alongside tackling the challenges of the climate emergency — especially through this coming decade, the so-called make or break years.

When we launched Pure Planet in 2017, we set out with one goal — to help create a better world by supplying clean, renewable energy to people’s homes for less cost than fossil-burning alternatives. Electricity should be green. Gas should be carbon neutral. And they should be cheaper. We now have approaching 200,000 Members who are saving money and cutting their carbon footprint. In fact, our Members have already saved or offset 1,000,000 tonnes of CO2e from harming our atmosphere. Together, we’ve made a huge difference, and are helping to tackle climate change. There’s more to come. The more Pure Planet grows, the more the climate benefits.

Good News

People want to live more sustainably than they currently do. The report, based on a survey we commissioned of 2,000 people this autumn, reveals more than three quarters (78%) are committed to reducing their environmental impact wherever possible.

But More to be Done

But while 75% claim they try to reduce their impact on the environment, 8 out of 10 admit they can do more — and 17% say they’ve taken no action at all.

Over three quarters of people (78%) agree we all have a responsibility to tackle climate change, yet only 56% say they regularly take steps to be sustainable. Clearly the challenge we face as a society is how do we harness that energy and focus it on the things that have the most impact?

Expert Thinking

For the first time, we asked a panel of sustainability experts from a variety of backgrounds to help analyse and explain the survey’s results, including Robert Llewellyn, actor and founder of Fully Charged and Wera Hobhouse, Liberal Democrat MP for Bath and the party’s former Spokesperson for the Environment and Climate Change.

They were joined by Will Butler-Adams OBE, CEO of Brompton Bikes, Sophie Preisig, Sustainability Manager for high street chains Monsoon and Accessorize and Dr Zac Baynam-Herd, Energy and Sustainability Advisor at the Behavioural Insights Team which advises governments and brands on policy change.

Our panel and our research uncovered some intriguing and exciting insights about where we are today. It’s clear that making sustainability easier would make a big difference, making the greener choice the default choice; opt in rather than opt out.

They also identified four key recommendations to break down the barriers stopping people living more sustainably: education around cost; making sustainability lifestyles easier to achieve; harnessing people pressure to drive better business; and making sustainable consumer choices the default.

Watch the full roundtable discussion.

Read the Report & Tell us What you Think

The full report is available to read here, do let us know what you think of its findings here in our Community. By improving our collective understanding, together we can work to overcome the hurdles stopping us from living sustainably and create a better future.

Steven
Co-founder